/ News / Crowdfunding Q&A with Symbid and SellanApp

Crowdfunding Q&A with Symbid and SellanApp

(update: SellanApp is no longer active. more details here)

Crowdfunding is hard work: entrepreneurs succeed in crowdfunding when they campaign actively and organize their crowd. The crowdfunding platform SellanApp knows this like no other company, and therefore organized a meeting for and with their crowd, together with Symbid. Below you find their view on the future of crowdfunding.

Types of platforms

types-of-crowdfundingSymbid opened the evening with some interesting facts about crowdfunding: Of all 454 crowdfunding platforms, The Netherlands has about 7% and is therefore a relatively large player in crowdfunding. Each platform has its own model, typically a mix of four models:

symbid-successesSymbid strongly believes in the future of equity based financing in general, and equity based crowdfunding in particular. As an entrepreneur you do not know exactly how much you can give back to financers. This makes debt financing problematic.  In fact more and more entrepreneurs are turned down for bank loans because their cash flows are not predictable. Crowdfunding is an interesting alternative for these entrepreneurs. Symbid has financed 17 initiatives in the last years, ranging from high tech to cheesemaking. The Symbid model is fully equitybased.

SellanApp uses a mixture of gift based and equity based financing: people who pledge a small amount receive the app or a related gift, and as of a certain point they share in the revenues.

aernoudBoth Symbid and SellanApp have great ambitions for their platform. Symbid aims to become one of the largest sources of funding for companies, filling the gap between friends and family and informal investors. SellanApp on the other hand aims to become the worlds largest app maker: first in number of apps, than in number of downloads, and finally in revenues. CEO Aernoud Dekker does not think this will be achieved through a single ‘angry birds’ app. Such an app requires the dedication of a whole company. SellanApps aims at the large middle group of apps based on user ideas: apps as a plug-in for your life. SellanApp does not exclude games from their platform, but expects to make simpler games like wordfeud rather than an angry birds.

Startup valuation
equidamOne of the challenges in equity based crowdfunding is valuation: how do investors know that the amount of shares they get for their money is right? The amount should be fair towards the new investors, the earlier investors and the founders. Luckily there is a startup Equidam that helps: the company can provide an estimate of the value based on a combination of five valuation methods.


App promotion
SellanApp is different from the competition because it provides all pieces off the puzzle for app makers. They do not only collect the funding but also select the right development companies, help to set the right prize and manage the project. Up till now they did not do much marketing for the apps, but left the promotion to the original app producer who created the app idea. SellanApp is however changing this model, because many app producers need help with marketing for their app.

Trading shares
One problem that is not urgent but might become important for the long term image of crowdfunding, is the ability tot trade investments. If you invested two years ago in a crowdfunding initiative, you might want to sell you investor to a fellow backer. Currently this is difficult or impossible on most crowdfunding platforms, but Symbid and SellanApp are looking to find a solution.

Next funding round
There is a SellanApp campaign on Symbid for people interested in participating in SellanApp. The campaign however closes on Monday, so people that want to invest have to be quick. If you are too late: there is a parallel SellanApp campaign on Fundedbyme that will stay active for longer.

Sieuwert van Otterloo
Sieuwert van Otterloo is IT expert by day and startup enthusiast by night. IT expert via Softwarezaken | innovation expert via Node1 | editor and cofounder of StartupJuncture | member of StartupDelta | startup investor. Reach out to Sieuwert via otterloo @ gmail .com
  1. Sieuwert van Otterloo says:

    For those readers interested in the figures: during the event, the symbid campaign was at 78% funded. Sunday morning 88% and now (sunday evening) 100%. You can no longer invest via symbid.

  2. Lars says:

    Just tried Equidam, what a bad experience. Filled in all questions for over 20 minutes, click to the next screen and everything is gone. Waste of time!

    • Sieuwert van Otterloo says:

      Hi Lars, sorry to hear that. If I see the Equidam team I will ask them if they know what went wrong. I personally have not completed filling in the questionaire. I did read the equidam report on sellanapp and for me it was valuable

    • Hi Lars,

      I’m Gianluca Valentini, co-founder and MD of Equidam. We received your feedback and we are sorry to hear about your bad experience. I think my colleague already replied you, so please check you inbox!
      We checked our server and we didn’t register any saving attempt from your dashboard. Did you get any “alarm” saying that your data was not correctly saved? Usually, in these cases we do have some track-record about where the error occurred, but this didn’t happen for your profile.

      Anyway, we are very sorry for the unfortunate occurrence and assure you it won’t happen again to you.


  3. […] training program and partnerships we are helping companies to find funding. Robin Slakhorst from Symbid (see our previous Q&A)  visited recently to tell us about equity crowdfunding. Today we are also visited by Marc […]

  4. […] SellAnApp, € 250.000 in two funding rounds […]

  5. […] Noticed is a small app that helps people be better at professional networking. It is an app that can be used to ‘notice’ the people you meet at a networking event. The team of Noticed has been able to build the first version of their app in a very Lean way, using the app crowdsourcing platform of SellAnApp. […]

  6. alex says:

    sellanapp shuted down what happened with the invested money? I invested 500 bucks. am I ever going to get that money back?

    • Sieuwert van Otterloo says:

      Hi Alex, officially there is now a curator that is going through the administration, sell all assets, pay off al debts and return the surplus to all shareholders like you. In general however there often is no surplus and shareholders do not get anything back.

Leave a Reply

Your email address will not be published.

Read on