While all Startupbootcamp eyes are aimed at Berlin today for the demoday there (including Dutch Achieved), two of its Dutch alumni, iLost (SBC’13) and Localsensor (SBC’12), have announced new funding rounds today.
Although the deal has been in the works since demoday (before the summer) and contracts were signed in September, iLost has only just announced its EUR450k funding round. During the Startupbootcamp program the team had been talking to a number of informal investors, but eventually chose to raise the full amount with one party. The announcement took its time because the startup has been preoccupied with the development of its new to be released platform. And media attention the day before your launch is obviously more valuable than months before – smart timing.
iLost offers an online solution for lost and found. The startup aims to reunite owners with their belongings via the website or its location based app. While the founders obviously see their new platform as an important improvement, they don’t intend for it to radically change the direction of the young firm. The funding round is meant to help the company to extend its B2B range and expand its team. For the moment iLost intends to focus on the Netherlands, but international adventures are expected for early 2014.
Fellow SBC alumni Localsensor also announced their funding today. They raised EUR300k from Javest Investment Fund, who previously funded startups LayerGloss (US$500k – Apr’13) and PeerReach (EUR250k – Nov’12). Funds here are earmarked for technical development and improvement to the product.
Localsensor offers “mobile audience targeting”. Agencies and advertisers can create relevant location-based campaigns via its mobile “demand side platform”. In other words: it lets advertisers reach the right target audience at the right time and place, to increase the effectiveness of the ad. To add more buzzwords the startup has also enhanced this platform with a real-time bidding technology to optimise the use of the campaign’s budget. Localsensor offers its platform DIY or through a service contract.