Local product and store finder Voradius just announced it has closed its first funding round. The Amsterdam based startup raised the round with Javest Investment Fund and two private investors (angels). Besides the funding, Voradius also instituted an experienced advisory board.
After an initial beta period Voradius launched to the public earlier this year in April. It was founded by former employees of eBay/Marktplaats, Skype and Capgemini. The company is the first to offer a platform where consumers can search for products at physical stores in the neighborhood. This could especially be helpful for last minute shopping and prevents the frustration of out-of-stock situations. The product is available through both the web and on mobile, covering over 14,000 stores and 150,000 products.
With Javest and the two angels, the company has found partners with a focus on the rapidly developing ‘cross-commerce’ field. Co-founder Jop Houben: “The investment allows us to increase the speed at which we roll-out our service to store owners and consumers across the Netherlands. The bulk of the investment is meant for product development and marketing”. Both the amount and valuation of the deal go undisclosed, but given the nature of the investors (and similar deals) it is likely in the range of EUR300-600k.
Next to the funding round Voradius also completed and announced a three-man advisory board. Going forward the team has the support of: Marc Duijndam (CEO of Funda, former Country Manager Google Benelux), Bret Kelly (CTO at @Leisure and former CTO Marktplaats.nl) and Tanguy Peers (entrepreneur and former VP & GM Advertising at eBay). The three will primarily support the team with advice on strategy, sales and technology.
Early last month Javest also invested in LocalSensor.