/ News / Sanoma invests in Hubly, a freelance marketplace startup for content and design

Sanoma invests in Hubly, a freelance marketplace startup for content and design

Hubly is the new kid on the block in the online marketplace for freelance design business where big names like 99designs, oDesk, Fiverr and DesignCrowd operate. The startup is born out of the innovation program of the large media company that stimulates corporate intrapreneurship. Sanoma Media announced yesterday that it will invest in the further development of the startup. 

Launched in August 2013 the platform now counts 300 freelancers that are currently using and testing the site. The startup’s focus is to offer businesses of all sizes, from the small grocery store around the block to the corporate, design leverage and other content like photos, articles and video.

Hubly says it differentiates itself by providing designers advanced promotion possibilities, reviewing options and the possibility to build a personal portfolio. Another strategy to set itself apart from the crowd is to provide a large pool of freelancers with different skill sets. The thinking is that this will provide clients a real opportunity to choose. Sanoma intrapreneur and founder of Hubly Birgit Schwaiger says Hubly is the only site that also offers designers the opportunity to review and rank clients.

Designers and other content creators have to pay a subscription fee of €17 per month. Businesses can publish assignments for free, but have to pay for better search result options.

Schwaiger says the purpose of the platform is to only facilitate supply and demand. It will not be a party in the price negotiations between designers and brands.

Brands that are already clients or are in de midst of talks with the platform are Autoweek, Vrouwonline.nl, NU.nl (all Sanoma labels), department stores chain V&D and recruitment agency Hudson.

After the current test phase in the Netherlands the platform will be gradually rolled out in Europe. In the next few months new features such as assignment notifications, reviewing and content pitching options will be added to the platform.

Image credit: Hubly

Samir Saberi
Entrepreneur | Co-founder @StartupsAnoniem, @StartupJuncture | Partner @StartupDelta | Node1| Tech Blogger| Samir is interested in and loves to work with crazy, dissident, rebel startups that challenge the status quo to make things better. Drop him a line at samir[at]startupjuncture[.]com

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