3D printed jewelry platform Zazzy announced yesterday evening that it has raised an undisclosed amount of funding from prominent Dutch angel investors Floris Rost van Tonningen (co-founder of the one-time top social networking site of the Netherlands Hyves) and Marcel Beemsterboer of travel site vakantieveilingen.nl Other prominent investors include the founders of eBuddy and Freedom of Creation.
Zazzy, a Rockstart 2013 graduate, is yet another Dutch startup that is making a dent in the 3D printing market. 3D printing is somehow becoming a Dutch thing. Exceedingly successful 3D printing companies like Shapeways and Ultimaker are based or were at least founded in the Netherlands. Even the first 3D printed house in the world is being built in Amsterdam, the Dutch capital.
Though active in the same market these upstarts are approaching the 3D printing markt from different angels. Instead of focusing on the production of a broad range of products (Shapeways), hardware (Ultimaker), or marketplace approach (3D Hubs) Zazzy focuses on one specific market: fashion.
JanJoost Rueb founder of eBuddy says that the fashion landscape is becoming increasingly tech-savvy in the company’s press release. “The Zazzy team understand this and they have products that have proven to be successful”, he says. “We are excited to invest in Zazzy because of the team, the products and the huge potential of the market.”
Together with the announcement of the funding round Zazzy launched a revamped version of its platform that allows users without any 3D printing skills to develop and personalize designs easily.
Zazzy co-founder and CEO Gert Jan Spriensma said to Startup Juncture in a telephone interview that the funding will be used to expand the platform internally and build advanced design technologies. The international expansion efforts area already underway. “Belgium shows very promising conversion rates. United Kingdom is next”, he said. The focus on advanced technologies entails developing new and novel ways that offers users an unlimited degree of freedom to design jewelry. Spriensma mentions as an example a couple about to marry that 3D print via Zazzy their song or sound into unique jewelry for their wedding.
Photo: Zazzy press release