TradeCloud, a cloud supply chain startup, today announces it has raised funding from micro VC Peak Capital. Funds are to be used on scaling up the sales & marketing efforts as well as on expanding the functionality of the service.
Delft based TradeCloud helps producers and wholesales to improve their communications around purchase and sales processes with their suppliers and customers. Founder Tonnis Boer: “The successful firms of the future have to be more flexible in their reactions to market changes. Streamlined communication will be key there.” The service is offered as a SaaS solution, saving clients from having to invest in an IT platform themselves.
The startup, incubated at Yes!Delft was founded in 2013 by Marcel Matthijs, Jan Mark Maas and Tonnis de Boer. The three founders have a background in enterprise software, having worked at Exact, PostNL and Mendix. Since the founding the team has managed to close companies like Vacu Vin, Agrifac and Diesel Buchli, who now handle their supply chains via the platform.
The investment by Peak Capital will be used to grow TradeCloud’s existing client base, as well as to develop additional features of the platform. International expansion is on the horizon. Peak Capital fund manager Thijs Gitmans explains his rationale for investing: “The combination of a strong team with the right focus and a product that, in a short period of time, has proven it solves a real problem for customers made us decide to invest in TradeCloud.”
The financial details of the deal were not disclosed, but Peak’s regular investment size is in the few hundreds of thousands of euros, in exchange for a significant minority stake.
Photo by Pieter van Marion (creative commons via Flickr)