Amsterdam-based Collaborne, a digital business and collaboration startup, today announces it has raised US$1 million from an international group of angels including Silicon Valley executives. The Deloitte Technology Fast50 nominated startup has also opened up its product publicly after initially bringing over 200,000 enterprise users onto its platform while in ‘semi-stealth’.
A little bit of history
Collaborne founders, Moodi Mahmoudi and Ronny Roller, met at a backyard BBQ while studying for their MBA’s at business school INSEAD. That’s where Moodi, who founded an enterprise software business earlier, pitched his idea to Ronny, former CTO of Amsterdam-based Fredhopper, a successful startup in e-commerce search technology acquired by SDL in 2010. “With my former company we were really good at helping organizations structure their processes and capture and record every bit of data in their business”, says Moodi. “But we really had no idea how to connect all this data with the relevant people so that some meaningful actions could be taken. The opportunity to increase business performance was huge, something had to be done,” he adds.
The two hacked up a concept applying Ronny’s e-commerce targeting and personalization expertise, to the information flows available inside companies. The goal was to significantly improve people’s access to relevant information and boost their participation. This early concept drew the attention of enterprise giant SAP and lead to the pair incubating their startup at Hasso Plattner Ventures, the VC fund of the founder and current Chairman of SAP itself.
Collaborne has since evolved into a full-suite collaboration platform focussed on bringing together what matters for its users so they get their work done better and faster. The API-based cloud-delivered platform lets organizations inform and engage their people in personalized work streams created from their existing enterprise data. The technology integrates with dozens of well known enterprise solutions like Salesforce, SAP, Zendesk, SharePoint and Box.
Launch and funding
After months of operating in semi-stealth, with the product only available to select enterprise clients through direct sales, the startup is now opening up to other users. So far the company has managed to sell 200,000 enterprise subscription ‘seats’, with clients including global retail giant Auchan Group, pharmaceutical laboratory Cyclopharma, Port of Rotterdam Authority, and City of Amsterdam. The team now also has a specific offering for startups and companies with fewer than 25 people. Its early momentum has meanwhile led Collaborne to be nominated for the Deloitte Technology Fast50 Rising Award.
The company has also announced US$1 million in seed funding completed earlier in the year. The funding was led by Andy Phillips, Chairman of event-discovery app YPlan and former CEO of Priceline International (owners of Booking.com), together with Magnus Böcker, CEO of Singapore Stock Exchange, and former CEO of NASDAQ Nordic. The company has an impressive line-up of formal advisors including Dominique Trempont, former COO for Steve Jobs at NeXT Computers, and currently on the board of ON24, Real Networks, DMTG, Trion Worlds.
Banner image provided by Collaborne