Heerenveen-based AppMachine partners with Endurance International Group Inc. to accelerate international expansion. EIG invests 15,2 million dollar (13,4 million euro) for a 40 percent share of the company. The deal will also enable increase the pace of Endurance’s development of mobile app products for the 3,8 million customer base of the company.
AppMachine launched in 2013 after two years of stealth mode development. It was founded by serial entrepreneur Siebrand Dijkstra and as of this month serves 150.000 ‘app builders’ in 140 countries. The company has forty employees and offices in San Francisco, Sao Paulo and Hamburg.
Everyone can build apps
AppMachine enables people without programming knowledge to build mobile apps for iOS, Android and Windows Phone. The company claims that even beginners can build apps ‘in just hours to days.’
“We’re excited to have the support of such a well-established and respected player in the digital products space,” says AppMachine CEO Siebrand Dijkstra in a press release. “We are especially pleased with this partnership because Endurance believes, as we do, that there is a large and growing opportunity in mobile solutions for SMBs. AppMachine’s software now will become available for the more than 3,8 million subscribers of Endurance.”
Last December StartupJuncture nominated AppMachine as one of the Dutch startups to watch in 2015.
Photo by AppMachine