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This circle of Influencers will help StartupDelta

StartupDelta, the initiative to promote and improve The Netherlands as a startup hub, has announced one of their main advisory boards: an International Circle of Influencers (ICI) . The circle consists of startup-ecosytem builders from outside The Netherlands, investors, corporate CEOs, former founders and Dutch politicians.

The goal of the circle is to provide expertise and to challenge existing policy frameworks. The circle consists of, next to Neelie Kroes and Constantijn van Oranje, 14 independent members. The formation of the circle was started in November last year when Neelie Kroes accepted her role as Special Envoy in November, but was only announced this week. The circle is intended to meet a few times a year to coordinate their actions. It is an informal network

RobertVerwaayenWe asked Robert Verwaayen, one of the investor members of the circle, how he would like to see the Dutch ecosystem develop. He emphasized the need for a healthy continuous cycle of creating new companies: When measuring the health of the ecosystem, it is important to search for a ‘positive feedback loop’: A cycle where entrepreneurs create companies, make it big and invest back into the ecosystem as either an angel investor, company mentor or as a serial entrepreneur hence building the next generation of successful companies and so forth. 

When I look at the velocity of the Dutch positive feedback loop, the time between big outcomes is a bit slow. For example, TomTom went public in 2005. The next billion dollar tech company was Adyen, who reached that stage in their round in 2014. So roughly speaking we are operating at a rate of 1 ‘unicorn’ per decade. Of course measuring billion dollar companies is not by any means a defining measure of success, but I think we all agree we have much potential for improvement. 

To have the Dutch loop spin a bit faster we need a type of socio-economic lubrication. A term often used by sociologist in this context is ‘social capital’ and it describes how networks of people can better collaborate and share benefits when they operate on the basis of trust. A higher degree of trust diminishes transaction cost. We need a few ‘tech maffia’s’ in our ecosystem that can wield a lot of social capital and operate at higher speeds. Silicon Valley had a close-knit group coming out of Paypal that subsequently created tech giants such as Youtube, Linkedin, Tesla motors, Yelp and yammer. I’m pretty confident we will soon see former founders and employees of Adyen, Takeaway, Booking.com, Catawiki, TravelBird, Mendix etc. create 50 new high potential startups over the next decade. 

This is a clear story on what the Dutch ecosystem needs to achieve, and hopefully the circle members can play their role in speeding this up. A positive aspect of the circle is its diversity: it brings together the corporate and the startup world and also international and local thought leaders. The only critique one can have on the current circle is gender bias: only two leading women (Sherry and Reshma, both international) next to twelve men. StartupDelta is however working on extending the circle further, and hopes to announce a few more members in the coming weeks.

The current circle consists of the following people:

International startup-organisations


Corporate CEOs

Entrepreneurs at former startups

Dutch politicians


Sieuwert van Otterloo
Sieuwert van Otterloo is IT expert by day and startup enthusiast by night. IT expert via Softwarezaken | innovation expert via Node1 | editor and cofounder of StartupJuncture | member of StartupDelta | startup investor. Reach out to Sieuwert via otterloo @ gmail .com
  1. Let’s hope this gets beyond talking… Also, do these, mostly too senior people actually know the issues at hand with startups? Robert obviously knows the Dutch scene rather well and Werner is connected through some of our more inspiring founders/startups, but the rest seem for removed from day-to-day issues of early stage startups faced in the Netherlands.

  2. Yes, lets get some more women in…thenextwomen has the knowledge, the database, the programme experience, the investor experience and the startup and exit experience.

  3. René says:

    Startupdelta ignores the Dutch and European business angels ecosystem. What does Startupdelta really offer Startups in this field. A trip to NYC to meet investors. Startups have a look at http://www.bannederland.nl http://www.businessangelseurope.com http://www.eban.org and http://www.angelfundinggermany.com

  4. Looks like a great thing — I’ve done work with several Dutch businesses and people, and they seem ripe for this, but it does look like it needs more women! Very interested to see how it evolves.

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