/ News / Kiip’s Brian Wong on the future of advertising – TNW2015 [Video] Interview Series

Kiip’s Brian Wong on the future of advertising – TNW2015 [Video] Interview Series

Last week startups, thought leaders and tech-savvy consumers and corporates celebrated the 10th anniversary of the The Next Web Conference in Amsterdam.

For a decade the founders of TNW Boris Veldhuizen van Zanten and Patrick de Laive have brought together like minded people that are ready to push the envelope. People that are ready to help others even if the direct benefits for themselves are not clear. And in risk of sounding a bit corny: people that are indeed trying to make the world a better place.

Sharing information and knowledge, so innate to why and how the internet is built and what it is, can also been at TNW conference and its ilk. Smart people sharing information, knowledge and wisdom freely with one another. Knowing that in the end everybody will be better off.

I think it’s just great.


A young guy from whom I think we can learn a lot is Brian Wong, the co-founder of Kiip. Kiip is a mobile advertising company that enables brands and companies to trigger consumers for commercial offers on virtual achievements or ‘rewards’ in apps and games.

Now 24, Wong founded Kiip when he was only 19 years old. Kiip’s clients include major brands P&G, Unilever, Ford and McDonalds among others. In 2013 Fast Company listed Kiip one of the 50 Most Innovative Companies in the world.

In this interview Wong talks about Kipp, how he is running a 80+ people company at such a young age, the future of advertising and his takeaways for young founders. It’s the first of a series of interviews we shot during the conference at the stand of our friends and really amazing hosts Radjeep, Luuk and Ronnie of WeWork Amsterdam. Thanks guys! We will be publishing many more interviews the coming days, but for now enjoy Brian!

Special mention

Startup Juncture partnered with Hit & Run Media Productions for this interview and WeWork Amsterdam. Hit & Run Media Productions and WeWork are our production partners in the many more interesting (and fun) video interviews that will follow for Startup Juncture TV.

Photo Credit: William Murphy


Samir Saberi
Entrepreneur | Co-founder @StartupsAnoniem, @StartupJuncture | Partner @StartupDelta | Node1| Tech Blogger| Samir is interested in and loves to work with crazy, dissident, rebel startups that challenge the status quo to make things better. Drop him a line at samir[at]startupjuncture[.]com

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