Fitness app startup VirtuaGym has announced it raised €2.1 million in a Series A round from Belgium-based investment firm Saffelberg Investments.
The new capital infusion will be used to boost international growth and further the development of the company’s product and services that is both offered to consumers and fitness professionals.
“We aim to achieve behavioural change, by providing smart feedback and making things easier for people. On the professional side, we aim to make life easier for health & fitness professionals by letting them leverage our proven consumer technology within their business”, Hugo Bram, CEO and co-founder of Virtugym told in an interview with Techcrunch.
According to Jos Sluys, CEO of Saffelberg, Virtuagym provides an innovative SaaS solution in an interesting and rapidly growing vertical. “It is quite unique in the way it combines both a consumer and professional service in one platform. The company has already proven to be successful in Europe, and with this investment we believe Virtuagym can take their business to the next level, including further expansion into the US”, says Sluys in the press release about the funding.
The company claims that its app and cloud-based software have been used by over 7 million consumers and 1,800 businesses. Large industry partners include Life Fitness, Matrix and Keiser.
Virtugym was founded in 2009 and raised previously €900.000 from Sanoma Ventures and seed funding from the Dutch Creative Industry Fund.
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