/ Smartify


Smartify is a global platform for the discovery and sharing of art. Using image recognition to instantly identify artworks, Smartify app then returns engaging text, audio and video information through Augmented Reality. Users can save favourite works into a personal art collection to remember.

Featured in publications including BBC, The Guardian and The New Scientist, Smartify has been named ‘the Shazam and Spotify of art’. Smartify currently has 30,000 monthly active users and is live at The Wallace Collection, National Portrait Gallery, Rijksmuseum, Reina Sofia and The Metropolitan Museum of Art, with many more launching in July 2017.

Reach new audiences for art venues

As a registered Community Interest Company, Smartify protects artist and collection copyright and is committed to supporting art venues to reach new audience and access new revenue streams. The business model involves in-app purchases, branded and sponsored contend and data monetization.

Smartify is supported by InnovateUK and Angel investors, and was a Pitch@Palace 2017 finalist.

For the full list of the semi-finalists go to the main article.