‘Crowdsourced data’ company Roamler has secured an investment round of 4.5 million euro, led by Endeit Capital and with support of Roamer’s existing management.
The company, founded in 2011, provides manufacturers and retailers such as Coca-Cola and Procter & Gamble, with data and insights about customer and ‘crowd’ behaviour. It also launched an insight tool for the installation market, extracting user data for energy company Eneco.
Gig economy
Roamler wants to further expand with the investment: a mobile marketplace, operating in the so-called ‘Gig Economy’. With this platform the company wishes to connect people to work that fits their profile.
“We will use this investment to improve our international growth and change the way people work”, Jeroen ten Haave, ceo of Roamler said in a statement.
Roamler says it has created communities of people in 14 countries in Europe and Latin America. “Every day, hundreds of results are collected about the availability of products in stores, the prices of products and the visibility of advertisements.”
Together again
Hubert Deitmers, founding Partner of Endeit Capital thinks Roamler is uniquely positioned to capitalize on a trend towards a new way of working. “A similar model to Uber, but focused on the retail and technology market.”
“I’m excited about working together with Jeroen ten Haave again. We were also shareholders in his previous company, Unamic/HCN, which was sold to Xerox in 2011.”
Image: Josephine Stenudd @ Flickr