Amsterdam-based flower subscription startup Bloomon got a 21.4 million euro (23 million dollar) series B investment. The financing was led by Benelux venture capital firm Fortino Capital. INKEF Capital, Partech Ventures, and Bloomon’s angel investors also participated in the round.
With the money, “we plan to invest in growth in countries we’re currently active in as well as our high-tech IT platform. Then we are keen to expand into new markets, thinking global” said Patrick Hurenkamp, co-founder of Bloomon.
The company is growing fast: it started in November 2014 and now operates in five countries in Europe: the Netherlands, Germany, Belgium, Denmark, and the UK.
Bloomon never made their ambitions a secret. After their series A (which was labeled the startup deal of the year for 2015/2016 by Vectrix), they wanted to be “all over Europe, not waiting on anyone.”
Within two or three years, the startup aims to be profitable with a 100+ million euro revenue.
Flowers and The Netherlands have always been a good match, with horticulture as one of the most recognizable export products. Lets see if a subscription in this sector can survive.