Green startups grow interest at Greenhouse Festival

Sustainability and startups are not often mentioned in one sentence when it comes to business and money. Innovation platform and incubator Let it Grow however showed they go hand in hand during the Greenhouse Festival.

In 2014, industrial designers Daniel Sutjahjo and Joost van Uden came up with an idea to create plant-rich environments in every office, living room, hospital, or school in town by designing products that allow for the easy integration of plants in any indoor environment. Photo by @valentinavos #weletitgrow

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Instead of a regular demo-day, the Greenhouse Festival offered insight in the future of urban green living, in which start-ups play a mayor role. During the festival they presented their products and services to the public.

Green start-ups to watch

Since climate change is a priority on many (political) agenda’s, more and more entrepreneurs dive into sustainable solutions. Finding ways to change our habits and behaviour drastically, in order to keep our planet liveable. We’ve mentioned Pikaplant before, as they raised 252 million funding last year. They are not the only fruitful and we encourage initiatives where technology can make a real difference. These are the green start-ups to watch!

Sprinklr offers a delivery service for plants to spice up your interior or exterior, sustainable grown. An app tells you exactly when to water or feed your plants, in which climate they best develop and how to handle bugs or brown leaves. You can select your preferred type of plants, for example based on hours of sun, and home delivery is free. For now this company only operates in the Netherlands.

Packing our outdoor half shadow plants selection. These little ones are growing more and more each day. Order online now! #mysprinklr #outdoorplants #happyspring #spring #urbanjungle #sprinklethegreycitygreen #plantlove #natureinthecity #plantlife #growplants #plantsmakepeoplehappy #plantlover #littleplant

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Living Light offers a lamp which harvests its energy through the photosynthetic process of the plant. How that works? Electrons released through bacteria in the soil during the photosynthetic process of the plant, create energy. The duration of the light depends on the wellbeing of the plant, so you’d better take good care of it. The lights are now only available for pre-order, the production in the first batch consists of approximately 50 living lights.

Gewildgroei stimulates citizens to replace ordinary pavement stones with their Living Pavement, a special stone developed to give proliferation it’s space. Weed will take over the grey and the street becomes an urban jungle.

Launching #livingpavement @ #greenhousefestival @westergasfabriek #Amsterdam

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Part of the Let it Grow initiative is Royal FloraHolland, worlds largest plants and flowers auction. The incubator opens up for a new round, applications can be send in until May 2.

Sabine de Witte
Sabine de Witte successfully failed her own startup and embraced the lessons she learned to connect startups and investors. She helps startups with pr and online communications, writes about tech as a journalist, judges events as a ‘pitch bitch’ and travels the world as startup spotter.

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