LifeSense Group, the Eindhoven-based startup behind the smart protective underwear Carin, has raised 3 million euro from an undisclosed ‘established Danish entrepreneur.’ The new funding brings the total investment raised by the company to 5 million USD in total. The funding raised will be used for the development of the product and growth.
“Over the past few months, we have had several investment offers but this investor provides the perfect match for our company”, says Valer Pop, founder and CEO of LifeSense Group. “He will support to scale and professionalise LifeSense Group, a key element in the company’s growth phase”, Pop explains in the press release about the investment.
1 in 3 women suffer from urine loss after childbirth and 6 out of 10 never dare speak about it. The smart protective underwear and exercise app Carin aims to solve this problem. The Carin set teaches women how to train their pelvic floor muscles. “Every woman knows that pelvic floor exercise is the best treatment for this problem. However the biggest challenge we see is that women find it difficult to make a habit out of it”, says Julia Veldhuijzen van Zanten, co-founder of LifeSense Group. Adding: “After user tests we found out that most of the women see major improvements after only 2 to 3 weeks training with Carin. This is the best reward for the hard work and time spent on developing this product.”
The company will present the completely revamped version of Carin in November at the world’s largest healthcare trade fair, Medica.
LifeSense Group recently became third in the Next Women Pitch Competition. In 2016 we interviewed Valer Pop about the startup he founded in 2015, after having worked for the renowned Holst Centre for 10 years.
Photo by Julia Caesar on Unsplash